Professional Summary

SaaS product development leader with deep experience in engineering, product management, data science, UX, and agile project management able to achieve amazing results for B2B / B2B2C / B2C SaaS products.

Work Experience

Stealth Startup
Austin, TX
2023 – present

Chief Product & Technology Officer, Founder (fractional)

Established the product and technology vision at a nonprofit in stealth mode. In my capacity as CPTO, I:

  • Engage with potential partners and investors to join us on our mission.
  • Develop and train a proprietary conversational AI based on an open-source Large Language Model (LLM) and embeddings from curated historical texts.
  • Engineer a system to source, scrape, analyze, and curate historical texts to train a conversational AI.
  • Design and develop an online community with a Laravel (PHP) REST API and Nuxt JS frontend.
  • Design and develop a WordPress marketing website that highlights the nonprofit’s products.

Dallas, TX (remote)
2008 – present

Chief Product and Technology Officer, Founder (fractional)

Developed and grew a social network for the Baby Boomer generation from 0-1. The social network included a robust advanced member search, groups, discussion boards, photo albums, and contests.

  • Executed on growth marketing strategies that resulted in viral growth of 1,558% (538 to 8,923) in verified membership over the span of 2 months.
  • Created an advanced, parameterized friend search to help members find others with similar interests, work history, school attendance, and cities of current and past residence.
  • Designed and developed numerous marketing microsites and a satirical political web game to garner interest (
  • Published a companion mobile app to the iOS App Store which allowed members to read and post to their feed.
  • Currently working on v2 of the platform using Laravel (PHP) REST API and Nuxt JS frontend.

Austin, TX
2021 – present

EVP of Product & Program Management / Head of Product

Directed onshore and offshore product teams at a B2B2C fintech / wellness SaaS that builds payment tools and subscription infrastructure for the dental industry.

  • Led discovery for high-profile customers and implemented business value in the product for accounts worth a projected $30M.
  • Introduced and drove adoption of company and departmental OKRs to keep teams aligned and focused on what matters.
  • Established and oversaw product development process as agile coach, resulting in a throughput improvement of 63% by an offshore team.
  • Established user persona profiles in cooperation with key stakeholders.
  • Mentored a team of product managers and UX designers to collaborate with engineering teams.
  • Managed the product roadmap and transparently kept stakeholders informed of project progress.
  • Led bi-weekly product demo sessions to showcase product team releases to company stakeholders.
  • Implemented product analytics and NPS surveys with Pendo to gain actionable user insights.
  • Spearheaded project to write customer-facing documentation for the product.
  • Coached data analysts to build a reporting framework for customers to augment in-app reporting.
  • Led weekly release go/no-go meeting and published internal and external release notes.
  • Acted as Support liaison and facilitated bug triage sessions with engineering and other stakeholders.
  • Collaborated with the implementations team to roll out onboarding efficiency enhancements and membership plan microsites for customers.
  • Performed competitive analysis of similar SaaS offerings.
  • Configured and managed Jira workflows, screens, and automations for the SDLC.

Edinburgh, Scotland (remote)
2019 – 2021

Lead Product Manager

Scaled and coached a team of product managers to release tangible business value for an enterprise B2B2C training management SaaS platform.

  • Drove discovery and execution of product solutions for the company’s largest customers, constituting over 50% of company revenue.
  • Launched major SSO, e-commerce, and LMS module integration features.
  • Collaborated across departments to forge sustainable project management processes to consistently deliver solutions for customers on schedule.
  • Facilitated company-wide Scrum of Scrums meetings to ensure organizational alignment on product enhancements relevant to multiple implementations.
  • Worked with up to 4 remote EMEA-based engineering teams concurrently to release platform enhancements in EMEA and North America.

Austin, TX
2016 – 2019

Principal Product Manager, Social Cloud

Initiated and led the global UX team for an enterprise social media AI / ML listening, analytics, engagement, and publishing B2B SaaS platform.

  • Drove organizational change to use a more data-driven approach to strategic project prioritization, agile roadmap planning, and user behavior analysis.
  • Directed the implementation of an enhanced onboarding experience for first time users to immediately demonstrate value and get them engaged.
  • Launched persona-based dashboards to give users insights into the KPIs they are most likely to care about, w/ a 2nd phase planned for full personalization.
  • Audited disparate products to standardize navigational patterns and nomenclature across the platform.
  • Performed analysis of direct and down-market competitors to ensure the product offering was compelling by comparison.
  • Prioritized and published enhancements for the Social Cloud mobile app.

Software Development Manager, Social Cloud

Led a team of full stack developers to extend a high volume social media engagement SaaS app built with Ruby on Rails and React JS. Drove platform improvements that decreased delayed messages by 75%. Built reporting tools to measure key application performance metrics.

Austin, TX
2013 – 2016

Chief Technology Officer / Lead Developer

Developed next generation platform to support multiple, themeable, and localized website / mobile frontends for an equity crowdfunding fintech startup.

  • Hired, mentored, and trained frontend and backend engineers.
  • Managed projects and set priorities according to business needs.
  • Laravel (PHP) / Zurb Foundation / jQuery Mobile.

Austin, TX
2014 – 2015

Developer, Ops Business Intelligence

Built and maintained internal development, deployment, reporting, data processing, and help desk tools on the Shared Services and Infrastructure team.

Dragon Eye Design
Austin, TX
2000 – 2013

Lead Developer, Founder

Interfaced directly with clients and led technical and creative aspects of all agency projects, including development efforts such as:

  • HTML5 / CSS3 responsive, desktop, and mobile websites
  • jQuery plugins and widgets; MooTools (Javascript) architecture and widgets for large scale web applications
  • custom WordPress plugins & themes

See for list of projects. Completed all agency frontend and backend development work.

Austin, TX
2005 – 2009

Frontend Web Developer

Developed common UI architecture and components skinned for and 3 sub-brand sites.

Professional Interests

Product Development
User Experience / Technical Implementation
Product Strategy
Prioritization / Competitive Analysis / Go-to-Market
Project / Program Management
Agile / Scrum / Traditional / Roadmap
Business Intelligence
User Behavior / Statistical Analysis / Visualization
Public Speaking / Training / Persuasion
People Management
Resourcing / Talent Acquisition / Team Building
IT Management
Hardware / Infrastructure / Architecture
Advertising / Public Relations / Campaign Management
Lead Generation / Business Dev / Account Management

Industry Experience

Design / Creative
Interactive / Multimedia / Consulting / Tools
Social Media
Consumption / Aggregation / Analysis / Publishing
Education / Training
K-12 / University / Learning Management
Crowdfunding / Venture Capital / Services
Travel / Hospitality
Vacation Rental / Travel Agency
Healthcare / Medicine
Dental / Dermatology / Pediatrics / Pharmacy
Construction / Architecture
Architectural Firm / Building Materials
Non-Profit / Government
Food Pantry / Religious Ministry / Forestry
Consumer / Retail
Electronics / Textiles / Novelty
Hardware / Devices
Computer Hardware / Medical Devices

Technical Competencies

Business Tools
Productivity / Visualization / Presentation
Project / Program Management Tools
JIRA / Wrike / Asana / Trello / Basecamp
Web Client-Side
HTML5 / CSS3 / SASS / Javascript
Multimedia Design Tools
Web / Print / Animation / Video
Web Server-Side
PHP / Ruby / RDBMS / NoSQL / Web Servers
Development Tools
Virtualization / IDE / Source Control