Professional Summary

SaaS product development leader with deep experience in engineering, product management, data science, UX, and agile project management able to achieve amazing results for B2B / B2B2C / B2C SaaS products.

Work Experience

Austin, TX
2021 – present

Head of Product / VP of Product

Directed onshore and offshore product teams at a B2B2C fintech / wellness SaaS that builds payment tools and subscription infrastructure for the dental industry.

  • Led discovery for high-profile customers and implemented business value in the product for accounts worth a projected $30M.
  • Introduced and drove adoption of company and departmental OKRs to keep teams aligned and focused on what matters.
  • Established and oversaw product development process as agile coach, resulting in a throughput improvement of 63% by an offshore team.
  • Established user persona profiles in cooperation with key stakeholders.
  • Mentored a team of product managers and UX designers to collaborate with engineering teams.
  • Managed the product roadmap and transparently kept stakeholders informed of project progress.
  • Led bi-weekly product demo sessions to showcase product team releases to company stakeholders.
  • Implemented product analytics and NPS surveys with Pendo to gain actionable user insights.
  • Spearheaded project to write customer-facing documentation for the product.
  • Coached data analysts to build a reporting framework for customers to augment in-app reporting.
  • Led weekly release go/no-go meeting and published internal and external release notes.
  • Acted as Support liaison and facilitated bug triage sessions with engineering and other stakeholders.
  • Collaborated with the implementations team to roll out onboarding efficiency enhancements and membership plan microsites for customers.
  • Performed competitive analysis of similar SaaS offerings.
  • Configured and managed Jira workflows, screens, and automations for the SDLC.

Edinburgh, Scotland (remote)
2019 – 2021

Lead Product Manager

Scaled and coached a team of product managers to release tangible business value for an enterprise B2B2C training management SaaS platform.

  • Drove discovery and execution of product solutions for the company’s largest customers, constituting over 50% of company revenue.
  • Launched major SSO, e-commerce, and LMS module integration features.
  • Collaborated across departments to forge sustainable project management processes to consistently deliver solutions for customers on schedule.
  • Facilitated company-wide Scrum of Scrums meetings to ensure organizational alignment on product enhancements relevant to multiple implementations.
  • Worked with up to 4 remote EMEA-based engineering teams concurrently to release platform enhancements in EMEA and North America.

Austin, TX
2016 – 2019

Principal Product Manager, Social Cloud

Initiated and led the global UX team for an enterprise social media AI / ML listening, analytics, engagement, and publishing B2B SaaS platform.

  • Drove organizational change to use a more data-driven approach to strategic project prioritization, agile roadmap planning, and user behavior analysis.
  • Directed the implementation of an enhanced onboarding experience for first time users to immediately demonstrate value and get them engaged.
  • Launched persona-based dashboards to give users insights into the KPIs they are most likely to care about, w/ a 2nd phase planned for full personalization.
  • Audited disparate products to standardize navigational patterns and nomenclature across the platform.
  • Performed analysis of direct and down-market competitors to ensure the product offering was compelling by comparison.
  • Prioritized and published enhancements for the Social Cloud mobile app.

Software Development Manager, Social Cloud

Led a team of full stack developers to extend a high volume social media engagement SaaS app built with Ruby on Rails and React JS. Drove platform improvements that decreased delayed messages by 75%. Built reporting tools to measure key application performance metrics.

Austin, TX
2013 – 2016

Chief Technology Officer / Lead Developer

Developed next generation platform to support multiple, themeable, and localized website / mobile frontends for an equity crowdfunding fintech startup.

  • Hired, mentored, and trained frontend and backend engineers.
  • Managed projects and set priorities according to business needs.
  • Laravel (PHP) / Zurb Foundation / jQuery Mobile.

Austin, TX
2014 – 2015

Developer, Ops Business Intelligence

Built and maintained internal development, deployment, reporting, data processing, and help desk tools on the Shared Services and Infrastructure team.

Dallas, TX (remote)
2008 – 2013

Chief Product and Technology Officer

Developed and grew a social network for the Baby Boomer generation from 0-1. The social network included a robust advanced member search, groups, discussion boards, photo albums, and contests.

  • Executed on growth marketing strategies that resulted in viral growth of 1,558% (538 to 8,923) in verified membership over the span of 2 months.
  • Created an advanced, parameterized friend search to help members find others with similar interests, work history, school attendance, and cities of current and past residence.
  • Designed and developed numerous marketing microsites and a satirical political web game to garner interest (
  • Published a companion mobile app to the iOS App Store which allowed members to read and post to their feed.

Dragon Eye Design
Austin, TX
2000 – 2013

Owner / Lead Developer

Interfaced directly with clients and led technical and creative aspects of all agency projects, including development efforts such as:

  • HTML5 / CSS3 responsive, desktop, and mobile websites
  • jQuery plugins and widgets; MooTools (Javascript) architecture and widgets for large scale web applications
  • custom WordPress plugins & themes

See for list of projects. Completed all agency frontend and backend development work.

Austin, TX
2005 – 2009

Frontend Web Developer

Developed common UI architecture and components skinned for and 3 sub-brand sites.

Professional Interests

Product Development
User Experience / Technical Implementation
Product Strategy
Prioritization / Competitive Analysis / Go-to-Market
Project / Program Management
Agile / Scrum / Traditional / Roadmap
Business Intelligence
User Behavior / Statistical Analysis / Visualization
Public Speaking / Training / Persuasion
People Management
Resourcing / Talent Acquisition / Team Building
IT Management
Hardware / Infrastructure / Architecture
Advertising / Public Relations / Campaign Management
Lead Generation / Business Dev / Account Management

Industry Experience

Design / Creative
Interactive / Multimedia / Consulting / Tools
Social Media
Consumption / Aggregation / Analysis / Publishing
Education / Training
K-12 / University / Learning Management
Crowdfunding / Venture Capital / Services
Travel / Hospitality
Vacation Rental / Travel Agency
Healthcare / Medicine
Dental / Dermatology / Pediatrics / Pharmacy
Construction / Architecture
Architectural Firm / Building Materials
Non-Profit / Government
Food Pantry / Religious Ministry / Forestry
Consumer / Retail
Electronics / Textiles / Novelty
Hardware / Devices
Computer Hardware / Medical Devices

Technical Competencies

Business Tools
Productivity / Visualization / Presentation
Project / Program Management Tools
JIRA / Wrike / Asana / Trello / Basecamp
Web Client-Side
HTML5 / CSS3 / SASS / Javascript
Multimedia Design Tools
Web / Print / Animation / Video
Web Server-Side
PHP / Ruby / RDBMS / NoSQL / Web Servers
Development Tools
Virtualization / IDE / Source Control